wholesale wooden bead jewelry What kind of product is Keep?

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This: The first knowledge of Keep is early 2015, and it is also because of the heavy app user. It often knows some of the latest and hottest apps on the App Store or related information websites. When I downloaded Keep at the time, I did not get my point.
For fitness, I am not the kind of self -discipline, keeping my body only rely on basketball every weekend. From the perspective of Xingxue (Capricorn), I am a relatively rational person, especially in terms of cost -effectiveness, I will not spend money to ask for private teachings. I did a fitness card because of the encouragement of a beautiful colleague. The annual card is only 1500 yuan. (PS: 2015 is a explosion of sports health. Many fitness Keep compete for the Internet market.)
. Until the KEEP course was launched, and my friends around me were playing with Keep, I opened Keep again. I started my Keep fitness journey.

KEEP wallpaper

Keep wallpaper

n first understand the product.
The founder of Keep, Wang Ning, born in 1990, got the first angel investment in July 2014. (He was only 24 years old at that time, thinking about what he did at the age of 24 ~) In mid -October, he founded Keep with three companions.

FIG. 1 (Wang Ning is now)
It is difficult to be like Wang Ning was a big fat man with 180 pounds during college. Continuously discover the pain points of the fitness of the fitness weight loss. Ordinary fitness weight -loss people come to the gym and are not familiar with fitness equipment, and do not know what kind of exercise is suitable for themselves, because there is no money, and I can't afford a personal coach. As a result, most of them couldn't persist but couldn't get it. Therefore, Wang Ningmeng sent an idea. In the era of the mobile Internet, he made an app to guide everyone to exercise anytime, anywhere for the characteristics and needs of the fitness weight loss.

According to Wang Ning, "I think I know how to collect and obtain information through the Internet", but it took so long to take so long before Sort the content of how to exercise. This should also be his starting point for Keep.
Wang Ning and the startup team did a lot of preparations before the founding of KEEP, and found that many people in China are exercising every week, but few people exercise every day. About 90%.
not only in terms of sports habits, China's sports industry accounts for 1%of total GDP, and developed countries have already exceeded 3%. Chinese sports supplies account for 70%of the entire sports industry, while developed countries account for 70%of the market share.

It, you will find that users have more and more sports in the circle of friends, showing luxury jewelry, and now showing sports.
In this shows that Keep is a chance.
The KEEP team was established in 2014 and received 3 million RMB angel investment;
In February 2015, the first version of iOS was launched; after the launch, the top three in the AppStore fitness category.
In May 2015, the number of users exceeded 1 million for the first time; 10 million users in August used only 289 days;
for the second 10 million users for 101 days; the third 10 million 10 million users; The user is 68 days; the fourth 10 million users are 49 days and the fifth 10 million users only use it for only 39 days.
2016 Wang Ning took the round C investment of GGV, and Tencent added investment.
It exceeded 60 million users in October 2016. It should be able to exceed 100 million in February next year. This is all real registered users, not users who activate and download.

Keep from the team of the first three to four people, and it has now reached about 130 people.

Keep, as of today's latest version is 3.14, this version has redesigned the course page Provide rich healthy recipes.

Figure 1

Fitness teaching videos, Keep's training plan provides courses with different goals such as family dumbbells, five -dimensional abdominal muscle training, model development, and hump correction. According to the user's behavior data, Keep will analyze user fitness habits, and then Push more suitable fitness plans to users.

Keep is currently only targeted at user groups using Android and iPhone, so, I use Keep's stage to find that although my iPhone-6s PULS is large enough, it cannot be done when doing certain actions. Go to see the time of the course intuitively (this is obsessive -compulsive disorder, get cured!). I thought it would be more convenient and better if it could be cast on TV.
The interesting thing is that in September this year, the APP landed on the TV side, providing more fitness videos and courses, so that you can easily have a good figure at home. After the training is completed, you can also upload training records to Keep by scanning the QR code, record your "fighting" results, and share fitness experience with friends.

TV end Figure 1

TV end Figure 2

nTV end Figure 3
n n n n n n n n n n n n n n R n, in fact, those well -known fitness coaches in the 1980s and 1990s explained fitness courses while jumping on TV. This is just needed. The most famous ones only know the post-80s, the first person in Chinese bodybuilding-MCA.

MCA Figure 1
(Mahua began to get involved in the fitness industry in 1985, and then passed the CCTV "5 minutes of bodybuilding" column. Level, died in Beijing on September 22, 2001 in Beijing.)

Keep is based on its own (Wang Ning) just needed to make products. The fitness information on the market is very difficult to collect , Very much energy, this is a pain point.
So what do Keep seize? What are the needs in the face of Xiaobai users? I personally think that there are 4 needs, 3 pain points:
4 requirements
1, money-now half of Beijing's half-fitness card is at least 3000-5000, which does not include private teaching.
2, time-busy work every day, where does fitness time come from?
3, location-Living in the North Third Ring Road, if you tell me that the North Fifth Ring Road has a gym or even free, I won't come. The traffic cost is too high?
4, the character-fitness feels that there must be a small partner, and it will be boring and unable to persist alone.
3 pain points
1, high -quality private teaching lessons are very expensive, what should I do if I want to fitness?
2, if you don't go to the gym, what kind of exercise can you lose weight?
3, even if you know how to work out, but do n’t persist, what should I do?
The fitness card I do is a particularly unknown shop, the environment is poor-the basement, the price is cheap-secondary card/1500 years, 1500 years, 1500 years, 1500 years, 1500 years, 1500 years, 1500 years. Private teachings have never been in your physique or exceeding the standard. However, that year, there was no Keep (serious face ~)
This in reality, for me who really wants to go to fitness or reduce fat, the three pain points are just pierced.
Keep takes the professional courses of the gym into a free standardized course. Users can train them to lose weight by training these courses. These standardized courses allow users to use it for free, plus the set up fitness checkup tasks to help users show their stature (socialization) and encourage themselves to persist. This just solves the three pain points of the user, so Keep also achieves the explosive growth of the user.
Be good products require good operation. You can learn how to start with Keep to communicate with Keep.
If mentioned earlier, KEEP's first bucket of gold is 3 million, the product research and development cost 1 million, and the remaining 2 million are not enough to allow the team to survive the next year. What should I do?
did they did two things, first, new media operations; second, the mines plan.
The new media is the basic means of operation, which is also one of the relatively low cost methods. KEEP's Weibo operation took about two years. Fans were 2.7 million and WeChat public accounts were 1 million. It was not amazing, but it was really OK.
It, the response speed to hot events is very important to respond to users. To design a virtual character image, be friends with users, good friends will trust and sticky.
Keep has done another chief internal test official activity, which mainly determines a large number of big V of Weibo fitness sports, all of which are the core seed users.
The operating team invites about 400 core users to test Keep to help test BUG through these users. As a result, these users like Keep very much. Through the second transmission of internal test packages, more than 4,000 users came. These 4,000 users also like Keep very much. When the product is really launched, they become the first seed user of Keep.
This is the second point "Burning Plan". (Is it the same as the preliminary preparation before the launch of Zhihu).
At the same time, the operating team went deep into various social groups. Such as Baidu's post bar, Douban's group, QQ group, WeChat group and other places to gather users, publish valuable and dry goods posts, so that these users interact crazy in the posts. These are for precipitation and preparation when they are online.
It is worth mentioning that Keep and Olympic diving athlete Qiu Bo, Olympic swimmers Liu Xiang, and boxing champion Zou Shiming. The Zou Shiming Boxing Course was launched in the future, and then cooperated with some advertising, and once again realized the product detonation.
(PS, I personally like Zou Shiming very much ~)

boxing champion Zou Shiming

n Olympic diving athletes-Qiu Bo

Olympic swimmers-Liu Xiang

The June this year, Keep launched the first publicity brand film, self-discipline to me! Great! Great! Great! The important thing to say three times! Intersection Intersection
(Tencent Video Search KEEP Publicity Advertisement)
v.qq/x/page/

n Publicity Advertising Figure 2

The propaganda advertisement diagram 3
Keep users have increased to 60 million, all the courses are free, what profit does Keep rely on?
In Wang Ning, "We are trying to make e -commerce now. E -commerce is a good complementary form. I hope to integrate everything on online and offline by entering the platform."
is currently online online Version, the page of the mall has been seen. I also bought a few pieces of equipment myself, and the responsible said that the quality of the clothes was great.

Figure 1

It is dirty and hard work, and there are few users applications without discounts. The Keep team is going to make a sports brand. Nike and Adidas, Under Armor, are the most in sports and leisure brands. Keep has the opportunity to do such a thing.
Now KEEP has more than 20 e -commerce companies. The purpose is very simple, or it solves the problem of user needs. Keep has a lot of yoga balls. If there is no yoga ball, you cannot apply the course, so e -commerce is still the needs of users. Let our users richer and allow users to use more Keep products.
The fitness venues, swimming pools and badminton hall ID systems are aging quickly. Keep will have a service for users to dig these venues. In the future, there should be a balance point between students and coaches. The team is also exploring, hoping to break the commercialization of free products and do a lot of things around a healthy life.
This is the future development direction of Keep.

does not say much (in other words, writing and sharing is really tired, you can spray lightly), use a few photos to feel the effect after I use Keep.

n
Summary:
KEEP's visual design is younger, and the color selection of color selection is noble and elegant dark purple. Compared to competing products, Keep has rich functions, meticulous courses, and high community activity. Of course, Keep also has deficiencies, such as the professionalism of the course is not as good as some similar products.

The introduction of KEPP official introduction
In the future, Keep is not just a fitness tool, it will transform from fitness tools to sports platforms and extend to the sports industry chain. We hope to solve people's sports needs, affect the exercise habits of a generation, and make Keep a sports brand based on China.

(Share some high -quality activity maps)

r

n

quirky jewelry wholesale This product is definitely a phenomenon, and its appearance almost changes the form of other competing products in this field.

Keep was launched in February 2015. Before Keep, many fitness project teams had accumulated greatly in this field. One of them must be mentioned here is the Fittime Ruijian era. The idea of ​​the Ruijian era seemed to be perfect. The WeChat public account that had been operating for a long time -Ruijian era, the article often read 100,000 . This looks extremely in line with the appetite of venture capitalists: first make a WeChat low -cost test to check the needs. The Ruijian era also successfully got the risk investment of the Zhenge Fund's tens of millions of other levels. It looks smooth. If there is no other fitness team to compete with the Rui Jian era, after all, they have done so successfully in terms of content. It has also covered hundreds of thousands of precise users on the WeChat public platform. Their apps are also launching at the same time, and they come up to the social routine of fitness pictures. This is also the needs of a micro -community function in the menu bar of their WeChat public platform. This group of users is indeed a madness. After all, fitness is so hard, I should pretend to be forced.

The is also a hot fitness. The initial idea of ​​hot fitness is tantamount to online education It ’s good to move the fitness video of Chengduan, which is similar to the experience of Geek College. There seems to be no problem, and there seems to be no room for innovation and changes. An Internet fitness knowledge popularized products, can release videos, make a circle to let users know each other, show each other a wave of photos, perfect.

Keep's chances of playing are not early nor too late. As a transformer, it is actually no problem. After all, you do not show up. Can't improve, it's plain, everyone is waiting for you.

KEEP appeared in the vision of everyone in the attitude of strong tool products. The main course was "action disassembly voice broadcast", so that users who watched the fitness videos that were tens of minutes were refreshing. It seems that this is reasonable. Action disassembly voice broadcast, which can be placed in the bedroom and practiced in front of it. KEEP has done very, very important things in the details of the disassembly of the action. It is meticulous to each small action. It describes the text of each small action professional. To make such a course, I think the investment of resources should be not small. But it is precisely because Keep has done such heavy things that allows users to use it, and everything looks logical. Keep's understanding of his user group is also impressive. A large number of people who do not have stable gym training habits also have potential needs for fitness. Keep just appeared in this position. Young people with heavy work, do not have full confidence to obtain satisfactory fitness benefits from there, and the most likely thing is that the fitness card is done 5 times a year. I can't hold it. Keep provides free courses to provide you with a good -looking fitness guidance, then use it. Function has good benefits to demand. Coupled with detailed early seed user operations, Keep swept the Internet fitness industry with the trend of Lagihara.

We turn around to see, the competitors mentioned earlier. The worst thing is FITTIME. The sending home on WeChat public account can only be limited by the WeChat public account. This batch of traffic cannot be introduced successfully, and there is no good realization ability. It is extremely embarrassing. The APP of the Ruijian era also changed the direction of changing very much, and embarked on the path of copying Keep. What's more interesting is that Keep's squeezing on Fittime on the WeChat public platform has good results. In just one year, the WeChat public account has been stable at about 30,000. However, in terms of brand influence, Ruijian and Keep have been unable to speak on the same day.

The hot fitness, I also realize my own problems, immediately see Keep to optimize the product. But Keep is too fast, destroys the ride, and is rare.

The product called "one ball" also appeared in the basketball circle, and plagiarism was also frank.

. At this point, Keep's power is beyond words, which has changed the competitive direction and situation in the entire field, and even influenced other fields by the way.

The natural attributes of the fitness group, the natural attributes that need show, so that the road of Keep's tool product to community is very smooth. In those versions of the front conditions for the completion of the course to complete the course, the volume of the community content cannot be blocked. The needs of everyone to communicate and hook up are so strong. It is already like a first fitness community, and it has also been popular with a group of communities.

This here still needs to continue to tell the story. There is no doubt. There is no doubt. It is time to realize the realization of such a large traffic and excellent brand. That is naturally e -commerce. Of course, I think this is far from President Ning. I guess he will push Keep in the direction of a fitness brand, and eventually form a large sports fitness equipment manufacturer similar to Nike. This feeling looks like another transformer, the rise of UA (Under Armor), in fact, has already shaken the stable situation in the field of sports and fitness equipment that has been dominated by Adi Nike for many years. Now kill a Keep that circles C -end users with the Internet. The following means to subvert the industry is really interesting.

It looks ambitious, but this can be called ideal.

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Keep, a mobile fitness tool app focusing on fitness. Provide video courses for real -life synchronous training. Users can choose courses according to their interests. High -level fitness users can also DIY fitness content. Keep has certain social attributes, and users can communicate with each other.
The sports health has attracted great attention from the Chinese people after the success of Beijing Olympic Smart.
With the development of the Internet, the term Internet has gradually been recognized by the society since 2008. Everyone poured into the embrace of the Internet. Whether it is PHP used by e -commerce or Java used by APP, it has aroused college students' love for the Internet. At the same time, with the post -80s and 90s, the threshold for marriage, everyone continued to increase in stress on life. Created the rise of a group of health industries.
The Beijing California Information Technology Co., Ltd. focuses on the foundation of health: strengthen the body. Through exercise, everyone can achieve healthy exercise such as fitness and weight loss.

Keep was mainly based on sports tutorials, providing everyone with sports trajectory records and sports text pictures, so that everyone can exercise physical exercise healthy and balanced. The exit of the background 3.0 introduced the video armor flow, video guidance method to help everyone better exercise.

The users of Keep 3.0 at the same time can see the running function entrance on the Keep's first screen. , Complete the challenge to get the Keep running badge. The biggest feature of this feature is that running can be combined with Keep's fitness courses.
KEEP 3.0 version has been continuously explored. It has been well received in content teaching and social models. The Keep team officially launched two functions of running and e -commerce. Started to explore commercialization. In this way, Keep has officially entered the commercialization model, and no longer has the traffic as the main revenue port.
The brief introduction of Keep as mentioned above. But the author is more like saying that there are many software similar to Keep, and small factories such as music, gurgling, Yue Run, Nike Running are all promoting their products, and Keep has improved by APP's 3 large version improvement improvement. Only to officially enter the business model.

It's software for the power of Xiangle and Nike Running. of. You bought Nike's sports equipment and used Nike Running, which is very natural. And how can Keep such a separate app expands its own user group?
I want to try a few methods:
1, combined with physical gym, quickly accumulate your customers.
2, jointly promoting its app with a brand mobile device manufacturer.
3, the combination of combination or home intelligent APP manufacturers conduct APP embedded design to achieve better promotion.
. As the saying goes, the business model is available, and the user group is the real profit.